Making complex things simple.

I’m currently an interaction designer at Agency, a human-centred design practice based in Singapore. At Agency, I bring ideas to life through prototypes, such a self-service chat experience on Zalo for Manulife Vietnam.

Previously, I was with the awesome folks at Minitheory, where I worked on projects such as a financial software called ReMetrica, redesigning the M1 app & prototyping with IDEO SG for a local bank.

In a past life, I studied computing at NUS. That was pretty useful. The hardest thing I did in 2015 was teach research & design at Alphacamp.

Ping me at charmainelhs[at] to chat about design & tech.

My M1

M1 is one of the main telco providers in Singapore, and serves millions of customers. Their previous app allowed customers to self-service, but it was difficult to use.

I led 2 designers on the project, simplified the navigation and made consistent flows for subscribing to services.


ReMetrica, Aon

ReMetrica is a decade-old risk simulation tool used by actuaries worldwide. The team decided to re-build and re-design the software to prepare for the next decade.

I worked in their agile development team, helping with all aspects from the initial user research, design to front-end development. In 2016, the new ReMetrica won Actuarial Post’s Software of the Year award.


Singapore Legal Advice

When you’re looking for a lawyer, you probably don’t want to deal with jargon and wading through lots of text. I helped reorganize the content to help people quickly find what was relevant.

Since the launch, the client saw a +18% increase in queries for lawyers on the site.